本科论文摘 要企业生产经营的各环节都离不开财务活动,所产生的财务风险贯穿了企业的经营,也是企业发展的制约因素之一。随着市场竞争加剧、科技跨界推广、互联网发展进程加快等客观条件的发展,使得互联网产业高度繁荣的背后,也暗藏着许多影响企业健康发展的危机和压力。在这之中,一个重要的影响因素就是财务风险。所以,互联网企业经营者必须高度重视财务风险,及时识别、分析和应对企业的财务风险,这对企业的生存和长远发展有着举足轻重的作用。本文通过整合财务风险的分析和控制相关理论和实际操作应用中所取得的研究成果,以国内互联网龙头企业——唯品会为研究对象,利用公司的财报数据对该公司的财务风险和控制现状进行分析,提出风险控制中存在的缺陷,并对症下药,给出进一步加强唯品会财务风险的控制措施。通过建立健全内部控制框架、增强自上而下风险防范意识、调整经营战略模式、制定有效的筹资风险控制流程这四大对策来解决风险控制不足的问题。本文认为互联网企业财务风险分析与控制的研究对促进我国互联网行业可持续发展发展而言有着不可忽视作用,并希望能为国内其他互联网企业预防财务风险和控制风险提供参考。关键词:财务风险;互联网企业;风险控制本科论文AbstractThe financial activities of enterprises run through all aspects of production and operation, and financial risks seriously affect the operation of enterprises and restrict the development of enterprises. With the intensification of market competition,the cross-border promotion and continuous development of Internet technology,behind the high prosperity of Internet industry , and there are many challenges and risks that affect the healthy development of enterprises. Among them , financial risk is a key factor. So, the Internet business operator should be vital in the financial risk and identify the financial risk at an appropriate time. This plays an important role in the survival and long-term development of the enterprise.In this paper, we use Vipshop, a leading China Internet company, to analyze the financial risk and management situation ...