目 录摘 要..............................................................1关键词..............................................................1引言................................................................21 盈利能力概念界定与基础理论........................................21.1 盈利能力概念....................................................21.2 盈利能力的影响因素..............................................21.2.1 财务因素分析..................................................21.2.2 非财务因素分析................................................31.3 盈利能力分析的必要性............................................41.3.1 有助于保障投资者的所有者权益..................................41.3.2 有利于保障企业职工的劳动者权益................................42 海澜之家盈利能力现状分析..........................................42.1 海澜之家公司简介................................................42.2 海澜之家盈利能力现状............................................42.2.1 主营业务的盈利能力............................................52.2.2 资产的盈利能力................................................52.2.3 成本控制的盈利能力............................................63 海澜之家盈利能力存在的问题及影响因素分析..........................73.1 闲置资金使用效率不高............................................83.2 成本支出缺乏控制................................................83.3 研发支出比重较小................................................94 提高海澜之家股份有限公司盈利能力对策建议.........................104.1 提高资金周转率.................................................104.2 减少成本开支...................................................104.3 提高销售业绩...................................................11结论...............................................................11参考文献...........................................................12致谢...............................................................131海澜之家盈利能力研究 摘 要：对于快...
