互联网企业履行社会责任与核心竞争力研究——以阿里巴巴为例

互联网企业履行社会责任与核心竞争力研究——以阿里巴巴为例互联网企业履行社会责任与核心竞争力研究——以阿里巴巴为例摘要：随着经济的不断发展，社会各界对企业提出新的要求，除了关注企业产品质量，对企业社会责任也提出新要求，企业间的竞争已经升级为承担社会责任的竞争。在我国企业社会责任也备受国家、媒体和公众的关注，因此企业社会责任越来越多地被用于企业发展战略中，企业社会责任的履行影响着企业的生存和发展。本文以阿里巴巴集团为例，论述了企业通过对不同利益相关者履行社会责任而对企业核心竞争力不同方面产生的影响，并对互联网企业如何通过履行社会责任来提高企业核心竞争力提出建议。 关键词：企业社会责任；企业核心竞争力；阿里巴巴互联网企业履行社会责任与核心竞争力研究——以阿里巴巴为例Research on Internet Corporate Fulfilling Social Responsibility and Corporate Competitiveness——Taking Alibaba as an ExampleAbstract: With the continuous development of economy, all sectors of society put forward new requirements for enterprises. In addition to focusing on the product quality of enterprises, they also put forward new requirements for corporate social responsibility. The competition among enterprises has been upgraded to the competition for social responsibility.In China, corporate social responsibility is also concerned by the state, the 互联网企业履行社会责任与核心竞争力研究——以阿里巴巴为例media and the public. Therefore, corporate social responsibility is more and more used in corporate development strategy. The performance of corporate social responsibility affects the survival and development of enterprises. Taking Alibaba group as an example, this paper discusses the influence of enterprises on different aspects of their core competitiveness by fulfilling their social responsibilities to different stakeholders, and puts forward suggestions on how Internet enterprises can improve their core competitiveness by fulfilling their social respo...