互联网环境下食品企业核心竞争力提升策略研究—以麦香坊食品有限公司为例目录第 1 章 绪论...................................................................................................................................21.1 研究目的............................................................................................................................21.2 研究意义............................................................................................................................2第 2 章 相关概念及理论概述.......................................................................................................32.1 食品企业的概念................................................................................................................32.2 企业核心竞争力概述........................................................................................................32.2.1 企业核心竞争力的含义……………………………………………………………………………………..32.2.2 核心竞争力的判定标准………………………………………………………………………………………3第 3 章 互联网环境下食品企业核心竞争力现状及存在的问题……………………….…………………43.1 互联网环境下食品企业核心竞争力现状........................................................................43.2 互联网环境下食品企业核心竞争力存在的问题............................................................63.2.1 物流配送系统效率低下.........................................................................................63.2.2 信息化技术程度较低.............................................................................................73.2.3 营销创新能力不足.................................................................................................73.2.4 员工流失率较高.....................................................................................................7第 4 章 互联网环境下食品企业核心竞争力提升策略...............................................................84.1 将物流管理环节...
