目 录1 前言..........................................................11.1 研究背景及其重要性..............................................11.1.1 研究背景......................................................11.1.2 研究意义......................................................21.2 文献综述........................................................21.2.1 国外研究现状..................................................21.2.2 国内研究现状..................................................31.2.3 文献述评......................................................42 当归产业规模：基于当归出口贸易 SWOT 分析.......................52.1 优势............................................................52.1.1 产业格局优势..................................................52.1.2 当归的供给量充足..............................................62.1.3 历史文化优势..................................................62.1.4 当归的内部优势................................................72.2 劣势............................................................72.2.1 种植栽培技术待完善............................................72.2.2 产业规模化低..................................................72.2.3 当归质量标准研究滞后..........................................82.2.4 企业国际竞争力力不足..........................................82.3 机遇............................................................92.3.1 当归标准国际化................................................92.3.2 政府战略规划和国家政策........................................92.3.3 “一带一路”建设推动当归产业的发展...........................102.4 威胁...........................................................102.4.1 文化差异.....................................................102.4.2 贸易保护.....................................................102.4.3 市场竞争激烈.................................................103 我国当归国际贸易竞争力的实证分析.............................113.1 中国当归进出口规模....................
