华为笔记本电脑营销策略研究

北京理工大学珠海学院 2020 届本科生毕业论文华为笔记本电脑营销策略研究华为笔记本电脑营销策略研究摘要当今时代，科技发展日新月异，各行各业都长期处在一个竞争激烈的状态，通信行业更是如此。生活在信息时代，通信行业渗透在我们生活的每一个细节里面，电脑行业的快速发展便给我们的生活和工作带来了很多便利。目前世界上有太多的通信企业，其中也不乏做得成功的。但是目前我们国内的通信企业都在奋起直追，希望能够和欧美以及其他国家的通信企业有博弈的能力。这其中最为典型的便是华为。国内的笔记本电脑市场现存的笔记本电脑品牌中有很多做的很成功的。本论文将通过文献研究和问卷调查的研究方式，综合运用所学的市场营销学科知识，对华为笔记本电脑的营销策略进行分析研究，为了华为能以更加优势的姿态在可持续发展的道路上越走越好，本文也将对华为现有的营销策略提出一些合理的可行性建议。希望可以对华为笔记本电脑目前的营销策略所存在的不足之处有所改善。 关键词宏观环境；态势分析；目标市场营销；营销策略北京理工大学珠海学院 2020 届本科生毕业论文Research on huawei laptop marketing strategyAbstractNowadays, with the rapid development of science and technology, all walks of life are in a state of fierce competition for a long time, especially in the communication industry. Living in the information age, the communication industry permeates every detail of our life, and the rapid development of the computer industry brings a lot of convenience to our life and work. There are too many communications companies in the world, and some of them are successful. But at present, our domestic communication enterprises are playing catch-up, hoping to be able to compete with European and American and other countries' communication enterprises. The most typical of these is huawei. Domestic notebook computer market in the existing notebook computer brand has a lot of do very successful. This paper will be through the literature research and questionnaire research, the integrated use of learne...