摘 要“三月三”是畲族人民的传统节日,也是畲族传统文化传承的重要载体。近年来,上杭庐丰成功举办了五届“三月三”民俗文化旅游节,该节日虽然促进了畲族传统文化的发展,但是也暴露出了许多问题。文章以上杭庐丰畲族乡近年举办的三届“三月三”文化节为研究对象,通过田野调查并观看、分析光盘录像,试图找寻闽西畲族“三月三”文化节面临的现实问题及解决方法。研究发现庐丰畲族“三月三”在各种功利驱使下已蜕变成了一场招商引资、拉动经济的活动。文章认为要正确认识“三月三”民俗文化旅游节,应在活动中保留畲族“三月三”特有的民俗文化,调动畲民的积极性,夯实基础,拓宽传播渠道,真正实现对“三月三”文化的原真性保护,以促进畲族文化的健康发展。关键词:畲族;三月三;传承;发展Abstract"March 3" is a traditional festival for the she people and an important carrier for her traditional culture. In recent years, Shanghang Lufeng successfully held the five "March 3" Folk Culture Tourism Festival, which promoted the development of She nationality's traditional culture, but also exposed many problems. This paper discusses the three "March 3" cultural festivals held in Hangzhou-Lu-Feng-she nationality township in recent years, and tries to find out the practical problems and solutions of the" March 3" cultural festival of She nationality in western Fujian province. It is found that the "March 3" of Lufeng She nationality has been transformed into an investment attraction driven by various utilitarians economic activities. The article holds that to correctly understand the "March 3" folk culture tourism festival, we should preserve the unique folk culture of the she nationality" March 3" in the activities, arouse the enthusiasm of the she people, consolidate the foundation, broaden the channels of communication, and truly realize the original and true protection of the "March 3" culture in order to promote the healthy development of th...