基于 SaaS 的友元数字营销一体化方案设计摘要：随着数字技术与传统行业的快速融合，一场由数字化驱动产业转型的革命浪潮袭来，各行各业对客户运营流程精细化、打通企业业务流程、提升客户管理效率的要求逐步凸显。友元办公联盟是一家成长型民营企业，长期坚持数字化建设，以应用数字技术连接一起“有缘人”为数字战略目标。如何实现从前端获客到后端服务客户的全链条数字化，是当前该公司数字化战略实施的关注重点。本课题关注企业营销服务数字化研究，以友元办公联盟为对象展开研究工作，应用服务营销、客户关系管理和 SaaS 服务模式等相关理论和方法，调研分析友元的客户关系管理、营销模式等现状，结合公司数字营销战略目标，综合公司业务场景和SaaS 服务模式，分析提出该公司数字营销一体化设计方案。关键词：SaaS，客户关系管理，服务营销，数字营销毕业设计（论文）外文摘要Title Design of Digital Marketing Integration based on SaasAbstract：With the rapid integration of digital technology and traditional industries, a revolutionary tide of digital-driven industrial transformation is coming, all walks of life to the customer Operation Process Refinement, the enterprise business process, enhance customer management efficiency requirements gradually highlight. Tomomoto office alliance is a growing private enterprise, long-term commitment to digital construction, with the application of digital technology to connect together "people" for the digital strategic goal. How to realize the whole chain digitalization from front-end customer to back-end service customer is the focus of the company's digital strategy. This paper focuses on the research of the digitalization of Enterprise Marketing Service, taking Tomomoto's office alliance as the object to carry out the research, and applying the related theories and methods of service marketing, Customer Relationship Management and Saas service MODEL, etc. This paper analyzes the current situation of customer relationship manageme...
