人力资源管理案例分析案例名称：西南航空公司企业文化、价值观、运行机制 专 业： EMBA 、 MPA 、 HR 班 级： 公管 学 校： 中国政法大学 编写日期: 2024 年 3 月 摘 要经过 25 年的进展，美国西南航空公司逐渐进展成为美国最大的航空公司之一。美国西南航空的成功来自于它的差异化和成本领先,以及对市场、机场的谨慎选择；在选准战略性机会窗口后，低廉的价格和差异化的服务是保证它打赢这场战争的关键。为了维持运营的低成本，美国西南航空公司实行了多方面的措施.自“9。11”恐怖袭击事件发生以后，2001 年第四季度，美国航空业迅速减少了 20％，航空业走进了危机模式。成本领先战略也存在其固有的风险。如何发挥优势，抓住机会，规避威胁，这将是美国西南航空公司待解决的问题.目 录一、背景··········································4二、企业目前需解决的主要问题·····················5三、形势分析·······································7（一）宏观环境分析·································7（二）行业环境分析································7（三)竞争对手分析·································9（四)企业内部环境分析····························11四、SWOT 分析····································13（一）优势Strength································13（二）劣势Weakness································14（三）机会Opportunity·····························14（四)威胁Threat··································14(五）SO战略······································15（六）ST战略······································15五、营销战略方案·································15(一)竞争战略·························...
