Marketing评估微软新产品进入中国的变量

Microsoft Corporation15700 NE 39th StRedmond, WA98052USAMr. GatesMicrosoft Corporation15700 NE 39th StRedmond, WA98052USADear Mr. BallmerAttached is the report you request on 14 May analyzing the viability of the business opportunity. We have done a lot of research on making our marketing plan.The report provided details on the processes that we analyzing the viability of the business opportunity and the recommendations how we canimprove our products.Our report proved that the China market is suitable for Microsoft to enter into. And Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other competitors so that there are seldom competitors can defeat Microsoft. However, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society.We have analysed the variability through 7 aspects to decide if Microsoft has the advantages to compete with other firms. We have made out a lot of advices in the report for Microsoft to adapt to the situation. We discuss these points in detail in the report.Preparing the report has been valuable and challenging. If you have any question, you can discuss the question with me and I will give a satisfying answer.Yours sincerelyZhou XiangnanA REPORT ON ASSESSING THE VIABILITY OF THE BUSINESS OPPORTUNITY OF MICROSOFT, 2024Prepared for:Mr. BallmerSubmitted: 14 May, 2024,Prepared by: Zhou XiangnanSummaryThis report was commissioned by Mr. Ballmer to assess if the China’s environment is suitable for Microsoft Cooperation’s new product to enter into the market of China. The purpose of this report is to help the management in estimating the viability of the business opportuni...