目 录第 1 章 市场部考核指标量化.......................................................................................................51．1 市场指标与考核制度设计.............................................................................................51．1．1 市场指标设计...................................................................................................51．1．2 市场部考核制度设计.......................................................................................6第 2 章 销售部考核指标量化.....................................................................................................132．1 销售指标与考核制度设计...........................................................................................132．1．1 销售指标设计.................................................................................................132．1．2 销售部考核制度设计.....................................................................................14第 3 章 大客户部考核指标量化.................................................................................................183．1 销售指标与考核制度设计...........................................................................................183．1．1 大客户部销售指标设计.................................................................................183．1．2 大客户部考核制度设计.................................................................................19第 4 章 直销部考核指标量化.....................................................................................................254．1 直销指标与考核制度设计...........................................................................................254．1．1 销售指标设计.................................................................................................254．1．2 直销部考核制度设计.....................................................................................26第 5 章 促销部考核指标量化.........................
