彝人阿潇民乐专卖网络商店规划书目 录前 言·······················11 全球电子商务的进展状况··············12 我国 C to C 电子商务的进展状况···········2一、项目需求分析··················31
1 市场环境分析··················31
2 行业选择分析··················31
3 网上开店平台选择分析··············41
1 淘宝网··················51
2 eBay 网··················61
3 拍拍网··················71
4 8848 网··················81
4 货源渠道分析··················91
1 批发商选择·················91
5 风险分析····················101
1 财务资金··················10二、项目可行性分析·················122
1 产品组合定价策略················122
2 阶段性定价策略·················122
3 折扣性定价策略·················132
4 心理定价策略··················14三．项目实施计划··················153
1 店铺建设····················153
2 店铺装修····················173
3 店铺推广····················18四、项目经营销售管理················204
1 商品描述····················204
2 产品的分类···········
