传统媒体社交网站营销效果实证讨论——以“人人网”为例中文摘要中国网民已突破 4．5 亿关口，规模居全球首位，其中社交网站用户规模达到 2．1 亿，SNS 网站成为近几年进展速度最快、最受关注的网站类型。快乐网、人人网等 SNS 网站聚集了数以亿计的用户，覆盖了最有消费能力的人群。2024年末，快乐网的实践拉开了中国 SNS 社交网站植入式广告的序幕，从此互联网行业开始了对这种新型网络广告的探究。新媒体时代传统媒体的进展面临新的考验，媒介融合成为传统媒体“再度出发”的起点，也成为学界讨论的热点。本讨论以社会关注度和使用度较高的“人人网”为讨论平台，以“人人网”中的传统媒体为讨论对象，通过实证分析的讨论方法对传统媒体的营销方式加以讨论，希望促进传统媒体在社交网站上的应用开发，最终提出建立根植于社交网站的媒体营销新构想，同时本文也是学界和业界首次以新媒体中的社交网站为讨论起点对传统媒体的营销效果进行的实证讨论。【关键词】传统媒体；社交网站；人人网；SNS；社交网站；植入式广告；广告策略Chinese netizens which is the world’S largest scale have breakthrough 450 million，including the world’S largest Social Network Sites(SNS)users of 2．1 billion．SNS hasbecome the quickest and most popular web site type in recent years．Happy net,Everyone net etc SNS gathered hundreds of millions of USelfS)coverd most consumingcapacity crowd．Late 2024，Happy net practice started the implantable advertising ofChinese SNS，since then the Internet industry began to explore the new Interactadvertising．In this study, the degree of social awareness and the use of a higher "all network" as the research platform to "all network" in the traditional media for the study, to study ways of marketing through traditional media research methods of empirical analysis, Desiring to promote the development of traditional media applications on social networking sites, and ultimately proposed the establishment rooted in the social media marketing websites new ideas, but also academia and ind...
