目 录一、区域市场分析-----------------------------------------------------------------------------------------------2（一）供应分析-----------------------------------------------------------------------------------------------2（二）需求分析-----------------------------------------------------------------------------------------------7（三）价格分析-----------------------------------------------------------------------------------------------8（四）结论-----------------------------------------------------------------------------------------------------9二、项目分析----------------------------------------------------------------------------------------------------10（一）项目优势分析----------------------------------------------------------------------------------------10（二）项目劣势分析----------------------------------------------------------------------------------------11（三）存在的机会-------------------------------------------------------------------------------------------13(四)面临的威胁-----------------------------------------------------------------------------------------------13三、销售方案----------------------------------------------------------------------------------------------------14（一）目前存在的问题-------------------------------------------------------------------------------------14（二）项目定位----------------------------------------------------------------------------------------------15（三）客户定位----------------------------------------------------------------------------------------------15（四）价格方案----------------------------------------------------------------------------------------------15（五）项目建议----------------------------------------------------------------------------------------------16（六）销售策略----------------------------------------------------------------------------------------------16（七）现场包装----------------------------------------------------------------------------------------------20四、宣...
