后奥运时期我国羽毛球市场进展的讨论Research on the development of badminton market in the post Olympics period摘要:为了正确指导我国羽毛球市场在后奥运时期的进展,本文通过分析我国羽毛球市场的兴起及奥运带来的影响
提出后奥运时期我国羽毛球市场进展存在的问题是后奥运“低谷效应”的产生,羽毛球市场自身存在的问题及羽毛球俱乐部管理体制不够完善;球星效应,奥运经济效益及体育工作重心转移是后奥运时期我国羽毛球市场进展的优势;据此,本文提出相应的进展建议
关键词:后奥运;羽毛球;市场Abstract: for correctly guide the development of badminton market in the post Olympics period, this paper analyzing the emergence of badminton marketing and the affecting brought from Olympics
This paper indicate the problems of developing badminton market in post Olympics period is the post-Olympics Valley Effect, the problem of badminton market itself and the faultiness of badminton club management system; The Olympic star effect, the Olympic economic efficiency and the shifted focus of sports work is the advantage of