中国饭店业内部营销和员工满意度调查实证讨论——如何造就满意的员工目 录摘 要...........................................................................................................................21、引论.........................................................................................................................21.1 问题的提出及讨论意义.................................................................................21.2 国内外讨论现状.............................................................................................31.3 本报告讨论的目的和讨论内容.....................................................................42．饭店内部营销相关理论探析.................................................................................52.1 饭店内部营销的含义.....................................................................................52.2 员工需求和满意层次分析.............................................................................62.3 饭店内部营销实施框架.................................................................................72.3.1 树立内部营销意识..............................................................................72.3.2 建立市场导向的组织结构..................................................................92.3.3 设计开发员工满意产品....................................................................102.3.4 实施产品的营销推广活动................................................................123．饭店员工满意度的实证调查分析.......................................................................123.1 员工满意度的实证调查说明.......................................................................123.2 员工满意度调查结果分析.......................................................................一三3.2.1 总体情况分析................................................................................一三3.2.2 不同年龄层的员工满意度分析........................................................163.2.3 不同部门的员工满意...
