新通商房产营销策略讨论摘 要随着房地产事业的蓬勃进展，二手房市场逐步进展成熟，又加之最近几年国家对住房市场调控力度的加大和存量住房市场的逐步扩大，二手房的供求量也在日渐增多，成为与一手房市场相匹敌和共存的市场形态。市场的蓬勃更是有力的推动了二手房中介的进展。在这个特别时期，房地产中介代理商成为房地产市场的一个重要组成部分。新通商房地产中介作为一个刚起步不久的新公司，鉴于自己在实习过程中发现公司还存在不少问题，因此本论文主要是为其提出一些建议和方案，希望能够帮助新通商更好的进展，占据更大的市场份额。本论文共分为三大部分。第一部分为引言，是对本论文的讨论背景、讨论意义、讨论方法作了阐述，并加之理论综述。第二部分介绍了新通商房地产中介公司的战略分析，从宏观环境、自身环境、消费者自身、竞争者四大方面进行分析讨论。第三部分是本文的重点所在，讨论了新通商房地产中介公司的营销组合策略，从产品策略、价格策略、促销策略、人员策略、公共关系营销策略五大方面进行分析讨论。关键词：房地产 二手房 新通商 营销组合ABSTRACTWith the rapid development of the real estate, the secondary housing market is also developing gradually. In recent years, considering the present of the housing stock market and the government’s constant regulation and control of it, the supply of the secondary houses is increasing as well. Thus, the secondary housing market becomes a powerful competitor coexisting with the market contributes a lot to the development of the real estate intermediary agents. During this special period, the agents play a very important rote in the housing market. Zhengzhou Xin Tongshang real estate agent, as a new company, which is newly set up, inevitably exists a lot of problems, when I was studying in this company. Therefore , this thesis puts forward some constructive suggestions and schemes which are supported to be conducive to the future prospects of this company. This thesis is divided into three parts. The first part is the brief i...
