浅析创意广告的表现手法

浅析创意广告的表现手法 中文摘要：在当今社会中广告已经成为我们日常生活中不可缺少的一部分，它更是作文某种文化现象，每天都以不同的形式进入我们的社会生活中，给我们带来不一样的精神体验。广告是一种商业性的活动，也是一种特别的语言交际形式，广告宣传是一种说服性语言行为，它总是尽可能的使用最精炼的语言来传递最充分有利的信息，以达到吸引大众，促使消费者积极购买其产品的目地。而创意是在现实生活中产生形成的，与人们的思维方式，生活习惯和社会现实有极大的联系。别出心裁的创意广告形式千变万化，它以不同的表现手法让人们来欣赏广告语言中传达的丰富寓意。广告词更能够让人过目不忘，留下深刻的印象。从而提高广告的收视率和感染力，提高产品和企业的知名度和形象。 因此，创意广告以自身的独特魅力，不仅在广告王国中拥有不容小视的力量，更是通过文学来表达广告的新宠。关键词：创意 独特魅力 重要性 Abstract: in today's society, advertising has become an indispensable part of daily life, it is a cultural phenomenon of composition, every day with different forms into our social life, has brought us not the same spiritual experience. Advertising is a kind of commercial activity, but also a special form of verbal communication, advertising is a kind of persuasive language behavior, it is always possible to use the most concise language to convey the full beneficial information, in order to attract the public, make consumer actively to buy their products. Originality is in real life have formed, and people's way of thinking, life habits and social reality has great contact. Create new styles of creative advertising form the myriads of changes, with different ways for people to appreciate the advertising language to convey the rich implication. Advertisements can let a person gifted with an extraordinary retentive memory, left a deep impression. In order to improve the ratings and advertising appeal, improve product and enterprise visibility and ...