目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 娱乐节目品牌策划................................................................................................21.1 娱乐节目品牌策划的现状...........................................................................21.2 娱乐节目品牌策划的特点...........................................................................41.3 娱乐节目品牌策划的必要性.......................................................................52 娱乐节目品牌策划——以《天天向上》为例....................................................62.1 品牌策划之意识树立...................................................................................62.2 品牌策划之名称设计...................................................................................62.3 品牌策划之主持团队...................................................................................92.4 品牌策划之管理团队.................................................................................113 《天天向上》节目品牌策划的发展对策..........................................................133.1 注重提升品牌的知名度.............................................................................133.2 赋予品牌更多的市场竞争力.....................................................................143.3 打造专业的品牌营销团队.........................................................................163.4 强化观众的品牌忠诚度.............................................................................16结 论.....................................................................................................................18参考文献..............................
