论文题目：唐山市永和豆浆营销问题策略研究摘 要我国社会经济稳定发展和人民生活水平持续提高,使得餐饮业的发展环境更趋成熟,市场需求不断提高。餐饮业的迅速发展使得永和豆浆这一类中式快餐连锁产业迅速崛起。永和豆浆要想在众多同行中立于不败之地并且脱颖而出关键要有一个好的市场营销策略。完善营销策略首先要做的就是创新发展理念,贴近顾客需求,提供个性化服务。本课题运用调查法、观察法、文献研究法等研究方法,对唐山市永和豆浆存在的营销手段陈旧、顾客意识薄弱等问题进行研究,尝试借助儒家文化精髓“和而不同”、“以人为本”、“以和为贵”等思想,为完善唐山市永和豆浆企业营销策略提供建设性意见和相应的改进措施,为民族企业合理吸收传统文化实现健康发展提供有益借鉴。关键词：永和豆浆；儒家文化；营销策略ⅠAbstractWith the steady development of social economy and the continuous improvement of people's living standard, the development environment of catering industry is more mature and the market demand is increasing. The rapid development of the catering industry makes Yonghe soy milk, a kind of Chinese fast food chain. Yonghe soy milk to many peers in an invincible position and stand out the key to have a good marketing strategy. The first step to perfect marketing strategy is to innovate the concept of development, close to customer demand, and provide personalized service. This subject uses investigation method, observation method, literature research method and other research methods to study the marketing means of Tangshan Yonghe soy milk, the weak customer consciousness and so on, tries to use the Confucian culture essence "and different", "people-oriented", "to be expensive" and other ideas, In order to improve the marketing strategy of Tangshan Yonghe soy milk Enterprises, and to provide constructive suggestions and corresponding improvement measures, it provides useful reference for national enterprises to absorb traditional cultu...
