工商管理专业 “互联网 ”背景下提升广州市民营企业核心竞争力的对策研究

I“互联网+”背景下提升广州市民营企业核心竞争力的对策研究内 容 摘 要近年来，随着“互联网+”的日益发达，经济实力的提升，我国民营企业逐渐信息化、现代化发展，其在经济中发挥着举足轻重的作用。与此同时，企业的发展离不开企业的核心竞争力，所以，民营企业要挖掘并发挥自身企业的优势和特征，提升企业核心竞争能力，才能使企业在激烈竞争中站稳脚跟。本文基于广州市民营企业的调查，以核心竞争力理论为基础，运用了描述性统计分析的方法，具体分析数据，研究结果表明“互联网+”背景下企业的资源、能力以及外部因素对民营企业核心竞争力产生极大的影响，并提出加强企业学习与创新能力、强化企业协调管理能力、提高企业市场营销能力等对策建议，有利于为广州市民营企业在“互联网+”背景下培育自身的核心竞争力一定的借鉴意义。 关键词：核心竞争力；广州市民营企业；“互联网+”IIResearch on the countermeasures to enhance the core competitiveness of Guangzhou's private enterprises under the background of "Internet +"AbstractIn recent years, with the development of "Internet plus" and the enhancement of economic strength, private enterprises in China have gradually developed in information and modernization, playing an important role in the economy. At the same time, the development of enterprises can not be separated from the core competitiveness of enterprises. Therefore, private enterprises need to tap and play their own advantages and characteristics, improve the core competitiveness of enterprises, so that enterprises can stand firm in the fierce competition. Based on the theory of core competitiveness, the paper takes the private enterprises in Guangzhou as the sample and applies descriptive statistical analysis method to analyze the data. It explores the impact of resources, capabilities and external factors on the core competitiveness of private enterprises under the background of "Internet plus". It also proposes strengthening enterprise learning and innov...