Analysis of the cultural marketing of Chinese liquorAbstract: Cultural marketing promotes the connotation of products through culture, and uses a series of means, such as product culture marketing, brand culture marketing and enterprise culture marketing, to achieve the goals of adding product value, expanding marketing channels and realizing business operation. The vitality of Cultural marketing is that it penetrates culture in the products, services, brands, advertising and other marketing activities. It promotes the traditional marketing activity to the cultural marketing activity, and constantly injects exuberant vigor into marketing activity. As a new type of marketing mode and one of the most powerful marketing weapons in the market competition in the twenty-first Century, cultural marketing not only can help Chinese enterprises to become an independent school in the domestic market, but also can help the enterprises to overcome cultural differences and occupy a space in international business. Cultural marketing is the soul of marketing, and it will become the theme of future marketing and the eternal subject of marketing research.Key words: cultural marketing; liquor culture; enterprise; Luzhou liquor;1 Introduction 1.1 The research background With the development of human material and spiritual civilization, people's living standard is continuously improved, and their desire to pursuit culture is increasingly strong. Culture has played a very important role in the history of human's history, so long as the time past by.culture has put an deep impression in people's life, just as the deep impression the mountain leaves to the land. Culture is affecting people's work and life from all aspects. With the d...
