乘用车营销策略研究分析 市场营销专业

乘用车营销策略研究摘要在如今物质生活条件不断优化的时代，汽车已逐渐从完全的运输工具转化为人们生活娱乐的场所。由于各大汽车品牌都在进步，他们在产品质量上的差距也逐渐缩小，所以能够赢得顾客的关键就在于综合服务的质量。这样，不仅要求产品物美价廉，更重要的是生产商能塑造自己的品牌形象，他们经销的早已不再是汽车，而拼的就是个营销策略。在激烈的市场竞争中有效的汽车营销策略可以使企业的利益获得最大化。现以我国乘用车营销的现状，存在的不足和未来营销策略的发展趋势三部分展开，根据我国国内汽车市场的实际情况，提出新的乘用车营销策略，使我国的汽车产业与国际接轨，更上一层楼。关键词：乘用车营销，现状，不足，策略Abstract In today's material life conditions continuously optimize era, automobile has been gradually from the complete transport into people's life entertainment venues. Because the major brands are in progress, they have gradually narrowed the gap on the quality of the products, so to win the customer's key lies in the comprehensive quality of service. In this way, not only requires the product cheaper, more important is that producers can shape their own brand image, their distribution is no longer a car already, and spelling is a marketing strategy. In the fierce market competition of car marketing strategy can make the enterprise gain maximization. Now with the status quo of China's automobile marketing, the deficiencies and future development trend of the marketing strategy of three parts, according to the actual situation of the domestic car market in China, puts forward a new automobile marketing strategy, make our country's automobile industry and the international community, to the next level. Key words：car marketing，actuality，weakness，strategy目录摘 要………………………………………………………1ABSTRACT……………………………………………………………2引言………………………………………………………………………3第...