高校物流“最后一公里”服务模式创新研究高校物流“最后一公里”服务模式创新研究摘 要在电子商务迅猛发展的今天，快递包裹成为了日常生活中的一部分，在校大学生作为电子商务消费的主力军，致使各高校的包裹量数额巨大。因此，如何有效配送快递成为了一大难题：快递数量多；学生取件时间不固定；宿舍与快递中心距离大不相同等等，如何实现高效的“最后一公里”配送是本文主要研究目标与方向。本文在电子商务、物流配送等问题基础上，通过实地考察研究分析北京理工大学珠海学院快递中心及其他快递公司网点，分析该高校物流配送现状，以及通过问卷调查了解学生目前对校园快递配送的满意度，并对校园快递“最后一公里”模式进行探讨，以优化校园配送问题、提高学生满意度等。结合高校物流规划发展形势，对高校物流“最后一公里”进行探究。关键词：最后一公里；校园快递；电子商务；配送I北京理工大学珠海学院 2020 届本科生毕业论文Research on Innovation of "Last Kilometer" Service Mode of University LogisticsAbstractWith the rapid development of e-commerce today,Courier parcel becomes a part of daily life,College students as the main force of e-commerce consumption,Resulting in huge amounts of parcels in colleges and universities. Therefore, How to effectively deliver express has become a big problem: express delivery quantity, student pickup time is not fixed, the distance between the dormitory and the express center is very different, etc. Choose a efficient way to slove" last mile" delivery is the main research purpose and direction of this article.This article is based on e-commerce, logistics and other issues. Analysis of express centers through field trip studies of Beijing Institute of Technology,Zhuhai. Analyze the status of logistics distribution in this university, And learn about students' current satisfaction with campus express delivery through questionnaires and explore the "last mile" mode of campus express. To optimize campus distribution issues, improve student sa...
