北京理工大学珠海学院 2020 届本科生毕业论文==北京理工大学珠海学院 2020 届本科生毕业论文=北京理工大学珠海学院 2020 届本科生毕业论文Research on Web Celebrity MarketingAbstractWith the popularity of online shopping, more and more people rely on online platforms to choose their favorite products. However, as the network is a virtual platform, it is difficult for people to intuitively judge the quality of products and the cost-performance ratio. The comments are only the static display of some pictures by buyers. At the same time, some web celebrities have successfully gained a group of fans by relying on their own talents, such as opening a live broadcast and releasing some small videos. By attracting netizens' attention, they have also gained a certain degree of popularity. Then, many businesses will ask them to promote their products on the Internet platform. The Internet celebrities will use the products and then they will tell the public more about their real feelings. Netizens will decide whether to buy these products by watching those evaluation videos. In general, such evaluation videos or live webcasts often issue some product discounts or lucky draws to stimulate netizens to make purchases. This paper aims to study the increasingly popular model of Internet celebrity economy and its prospect.Keywords: web celebrity, Internet platform, live webcasts, netizens I北京理工大学珠海学院 2020 届本科生毕业论文网红经济的研究摘 要随着网络购物的流行，越来越多的人们借助于网络平台去挑选自己心仪的产品，但是，由于网络作为一种虚拟平台人们很难直观的去判断产品质量的好坏以及性价比的高低，而往往评论里面的也只是买家静态的展示一些图片。于此同时，一些网络红人依靠自己的才能例如开直播、发布一些吸引网友眼球的小视频成功收获了一批粉丝，也有了一定的知名度。很多商家会让他们在网络平台发布一...
