北京理工大学珠海学院 2020 届本科生毕业论文 The Analysis of Online Marketing Mode and Box office of Marvel Films=北京理工大学珠海学院 2020 届本科生毕业论文The Analysis of Online Marketing Mode and Box Office of Marvel FilmsAbstractIn 2019, Marvel Cinematic Universe, Avengers: Endgame topped the Box Office Mojo with a box office of 2797.8 million dollars. The reasons for the success of Marvel series is not only the wonderful part of the film itself, but also the marketing modes used in the film.However, many companies regard online marketing as a shortcut to getting rich overnight. The deviation of the root causes the company to always be in a state of fuzzy thinking, wrong models, and chaotic marketing in the process of online marketing.(Suo, 2012) At the moment when big data is "dominant", if we can formulate a universally applicable network marketing method for movies, we can scientifically promote the development of the film industry.This thesis takes the series of works of Marvel Cinematic Universe "Avengers" that have won a high box office in recent years as the research objects, and analyzes the network marketing methods used by these 4 series of films and the box office of each film, so as to summarize how companies should set up their own network marketing channels and conduct network marketing scientifically when there is fierce competition in the movie market in the current network background,.Keywords: Marvel Cinematic Universe, Avengers, online marketing modes, box office I北京理工大学珠海学院 2020 届本科生毕业论文漫威系列电影的网络营销方式及票房分析摘 要2019 年，漫威电影宇宙系列作品之一《复仇者联盟 4：终局之战》以 27.978 亿的票房登顶 2019 全球票房榜首。漫威系列电影成功的原因除了电影本身的精彩环节之外，电影所运用到...
