DIY 厨房的商业策划书摘 要随着经济社会的不断发展，我国餐饮业发展日益扩大，餐饮业发展形式逐步呈现百花齐发的形式，各种形式的餐饮门店相继喷涌而出，涵盖了中餐，西餐以及各类方便型餐馆。而随着人民经济收入的不断增加，对于餐饮的要求越来与高除了传统对于美味的追求外，特色、健康以及用餐形式逐步成为人们选择餐饮的主要考量。DIY 厨房由于其新鲜，强调体验感以及方便性逐步受到人们的追捧和喜爱。本文通过社会调研来发现高校周边的餐饮行业经营情况，很据分析和总结调研的结果，结合大学生的饮食习惯，来发现大学生餐饮业的商机，计划创立一家为高校大学生提供“健康、绿色、兼各趣味性"的 DIY 厨房。本文是分析与论述“大学生 DIY 厨房"项日的可行性。关键词： 餐饮业/饮食/DIY/厨房DIY KITCHEN BUSINESS PLANABSTRACT With the continuous development of economy and society, the development of China's catering industry is expanding day by day. The development form of catering industry gradually presents the form of a hundred flowers blooming in unison. Various forms of catering stores have sprung out, covering Chinese food, Western food and various convenient restaurants. With the continuous increase of people's economic income, the demand for catering is higher and higher. In addition to the traditional pursuit of delicious food, characteristics, health and dining forms have gradually become the main considerations for people to choose food. DIY kitchen is gradually sought after and loved by people because of its freshness, emphasis on experience and convenience. This paper finds out the business situation of the catering industry around colleges and universities through social research. Based on the analysis and summary of the research results, combined with college students' eating habits, it finds out the business opportunities of College Students' catering industry, and plans to create a DIY kitchen that provides "healthy, green an...
