摘 要为所有生活在世界各大都市的独立、 自由、追求时尚和对品质敏感的现代女性设计。 Ladies 的定位是 20 至 35 岁之间，活泼自信且有独立性格的都市女性,她们乐于拥有独特的个性，Ladies 为她们带来了年轻、活力，有趣的生活方式。其装饰品选用来自欧洲和日本的高级面料，设计师采用了丰富多变、节奏感强的颜色，结合最新流行趋势，设计代表世界流行时尚的典范。在品牌营销的今天，没有 VI 设计对于一个现代企业来说，就意味着它的形象将淹没于商海之中，让人辨别不清；就意味着它的产品与服务毫无个性，消费者对它毫无眷恋。关键词：流行趋势，VI设计 for all the major cities in the world of independence, freedom, the pursuit of fashion and quality-sensitive design of modern women. Ladies of the position is between 20 to 35-year-old, lively self-confidence and independent character of the urban women, happy to have a unique personality, Ladies brought to their young, dynamic and interesting way of life. Their choice of accessories from Europe and Japan's High fabrics, designers used a rich and varied, the color of strong sense of rhythm, combined with the latest fashion trends, fashion design on behalf of a model of the world. Brand marketing in today, there is no VI design for a modern enterprise, it means that its image will be submerged in the sea of business people to identify unclear; it means that its products and services have no personality, consumers There is no sentimentally attached to itKeywords：Fashion trends, VI design目 录一.绪论..................................................1二．VI 设计的商业价值....................................2三．LADIES（蕾丝）时尚女性装饰品 VI 创意设计与制作浅析....2（一）LADIES（蕾丝）时尚女性装饰品 VI 树设计.............2（二）招贴设计（略）...................................31.招贴一的设计........................................32.招贴二的设计........................................53.手提袋的设计.....
