Make Speaking Persuasive

Make Speaking Persuasive Contents Acknowledgements……………………………………………………………1Abstract…………………………………………………………..…2摘 要……………………………………...……………………….4Part ⅠFundamentals of Persuasive Speaking…….……………………..51.1 The Characteristics of Persuasive Speaking……………...….……51.2 The Importance of Persuasive Speaking………...………………....71.3 The Purposes of Persuasive Speaking…...…………………………81.4 The Selection of a Topic……………………………………….……....81.4.1 Selecting the Subject…………………………………..…………91.4.2 Narrowing the Subject…………………………………………....9 Part Ⅱ Charisma of a Persuasive Speaker………………...……………112.1 Authority……………………………………..………………………….122.2 Credibility…………………………………..………………………..….122.3 Social Attractiveness……………………………………………..…..142.3.1 Likeability……………………………………………..…………….142.3.2 Similarity………………………………………………..….……..…152.3.3 Physical Attractiveness…………………………………..…..……16 Part Ⅲ Methods of Persuasion…………………………………...……..183.1 Persuading through Evidence and Reasoning………...………183.1.1 Using Opinions Wisely………..…………………………….……..193.1.2 Types of Reasoning………………………..………………………203.2 Persuading through Appeals to Basic Human Needs, Wants, and Desires………………………………………………….………..243.2.1 Physiological Needs………………………………….……………253.2.2 Safety Needs…………………………….…………………………263.2.3 Belonging and Love Needs……………………..…………………263.2.4 Self-Esteem Needs……………..………………………………….273.2.5 Self-Actualization Needs………………………..…………………283.3 Persuading through Adapting to Different Audiences.…………...