网络文学的盈利模式现状与优化策略研究摘 要近年来，随着我国互联网的发展，网络文学作为一种新的文学形式在网上异军突起。经过这二十多年的发展，网络文学也渐渐趋于成熟、趋于产业化。在发展的过程中，逐渐形成了一些属于自身的特点。二十多年的探讨与摸索，网络文学也形成了较为成熟的盈利模式，其盈利模式可以简单地概括为线上模式与线下模式。线上模式主要体现在收费阅读与线上广告，而线下模式主要包含实体书出版与影视、网游的改编等。然而现如今的盈利模式在现实生活中遭遇到了收费模式单一、盗版侵权、免费文化观念冲击的困境。本文在对网络文学盈利模式现状做梳理的同时，也将对其盈利模式提出优化策略。关键词：网络文学；特点；盈利模式；优化策略RESEARCH ON THE CURRENTSITUATION AND OPTIMIZATION STRATEGIES OF THE PROFIT MODEL OF LITERATURE ——TAKEYUEWEN GROUP AS AN EXAMPLEABSTRACTIn recent years, with the development of Internet, network literature asa new form of literature is emerging in China.Aftertwenty years of development, the network literature has gradually matured,become industrialized.In the process ofdevelopment, network literature has gradually formed some of its owncharacteristics. More than 20 years of exploration, the network literature hasformed a relatively mature profit model, and the profit model can be summed upas online mode and offline mode.Online mode is mainly reflected in the charge ofreading and online advertising, and offline mode consists mainly of bookpublished and adaptations of movies,TV series and Online games,etc.Now, however profit modelin real life encountered a single charging mode, piracy, free culturalattitudes impact predicament.Thispaper makes an analysis of the current situation of the network literatureprofit model, and puts forward the optimization strategy for the profit model.Key Words:Network literature; characteristics; profit model; optimization strategies一、网络文学的定义及特点（一） 网络文学界定目前...
