摘 要随着互联网的快速发展，直播与短视频等新的网络文化逐渐进入人们的生活，人们在碎片化的时间中更加快捷方便地从外界获取各种信息。“吃播”以全新的直播形式进入人们的视野中，并随着媒介形式的不断丰富，出现了多种传播形态。“吃播”从韩国引进中国后，便逐渐走红，深受我国众多网民的喜爱，同时在这场“吃播”中出现了一批网红吃播，比如密子君、朵一、小蛮等，这些网红吃播得到了众多粉丝的追捧，特别是大胃王密子君已经成为中国“吃播”的代表人物。本文主要从传播学角度，依托拉斯韦尔的 5W 传播模式，结合“大胃王密子君”的个例，对传播过程中的传播主体、传播内容、传播渠道、传播受众进行分析，探究大胃王密子君走红的原因。在此基础上从内容生产者——吃播播主、内容载体——平台、内容接受者——受众这三个方面找到“吃播”现存的问题，并“对症下药”给出自己对“吃播”的发展建议。关键词：吃播；密子君；传播学；直播 IABSTRACTWith the rapid development of the Internet, new network cultures such as live broadcast and short video have gradually entered people's lives. In the time of fragmentation, people can get all kinds of information from the outside world more quickly and conveniently. "Eating and broadcasting" enters people's vision in a brand new form of live broadcasting, and with the continuous enrichment of media forms, various forms of communication appear. " Eating and broadcasting " after be being introduced from Korea to China, go up gradually, be loved by the love of numerous netizen of our country, at the same time in this "eat to sow show" appeared a batch of web celebrity to eat to sow, for instance Mizijun, Duoyi, Xiaoman. In particular big stomach wang Mizijun has become a representative figure of Chinese food broadcasting. This paper mainly from the perspective of communication, trustwell's 5W mode of communication, combined with the case of wang mizijun, the king of big stomach, analyzes the communication subject, content, ch...
