新媒体环境下企业网络舆情的引导II摘 要在进入 21 世纪后，互联网科技的发展越来越快，新媒体作为其衍生产物也是以与传统媒体相对应的方式进入到人们视野之中。在这些年来，新媒体的发展势头渐渐盖过了传统媒体，新媒体发展带来的新媒体平台例如微博等也是对人们的政治生活等方面有很大的影响。新媒体发展趋势良好的同时也为网络舆情提供了新的渠道，网络舆情通过新媒体平台传播快、范围广、影响力大的特点不断扩大其影响力。在这些年来，企业面临的舆情环境因为新媒体环境的改变而发生了巨大的改变。在新媒体环境下，人们拥有着更多的言论表达与事件讨论的平台，也更能表达个人想法以及人民的整体情绪问题。在这样的情况下，网络舆情的突发性、多样性以及复杂性不断对企业发起冲击，有许多舆情严重影响企业的形象以及造成企业经济损失。本文在网络舆情不断对企业造成损害的情况下，基于新媒体及新媒体平台的大环境下，利用具体的企业实例对企业网络舆情的发展以及如何引导进行研究，希望能够正确处理企业网络舆情问题，为企业减少经济损失和形象损害。关键词：新媒体；网络舆情；企业网络舆情；舆情引导IIIAbstractAfter entering the 21st century, the development of Internet technology is faster and faster. As a derivative product of new media, new media has also entered people's vision in a way corresponding to traditional media. In recent years, the development momentum of new media has gradually surpassed that of traditional media. The new media platforms brought by the development of new media, such as microblog, also have a great impact on people's political life. New media has a good development trend, but also provides a new channel for network public opinion. Network public opinion has been expanding its influence through the characteristics of rapid dissemination, wide range and great influence through new media platform. In recent years, the public opinion environment faced by enterprises has changed greatly due to the change of new media environment. In the new media environment, people have mor...
