本科论文目 录摘 要........................................................................................................................IAbstract....................................................................................................................II 引言...........................................................................................................................11 包装设计《自然味道》创作阐述........................................................................21.1 坚果品牌包装的研究背景.............................................................................21.2 坚果品牌包装的价值与意义.........................................................................32 坚果食品包装市场调研........................................................................................42.1“自然味道”市面考察..................................................................................42.2 产品特征.........................................................................................................42.3 商品包装在消费心理中的体现.....................................................................42.3.1 商品包装的含义与作用......................................................................42.3.2 商品包装设计中的心里策略..............................................................52.3.3 主要消费群体......................................................................................53 包装设计《自然味道》创作过程........................................................................73.1 设计思路.........................................................................................................73.2 包装应用.........................................................................................................73.2.1 标志设计及定稿..................................................................................73.3《自然味道》包装设计的刀版图设计..........................................................83.4《自然味...
