网购退货物流存在问题及解决策略——以陇桥学院为例摘要随着互联网的普及，B2C 作为一种典型的交易模式越来越受到消费者的青睐，但退货物流问题日益暴露，退货机制的不完善也制约着电子商务的发展，许多 B2C 平台把提升自身退货服务能力作为增加消费者满意度和提升企业核心竞争力的重要途径，而退货活动也成为买卖双方都较关注的领域。本文以退货物流为切入点，设计了关于退货原因、退货流程、选择退货时考虑的因素等问题进行以陇桥学院为范围的问卷调查，分析了陇桥学院学生在网购退货物流中存在的问题，并提出解决策略。对于消费者而言有利于根据自己的需求选择合适的退货快递；对 B2C 平台而言，为其改善退货服务提供了可靠依据，有利于降低退货率，提高商家信誉；对社会而言，有助于以点带面的改善逆向物流，从而减少资源浪费。[关键词] 退货物流；电子商务；陇桥学院Problems and solutions of online shopping Returns logistics-Taking Longqiao College as an exampleABSTRACTWith the popularity of the Internet, B2C is becoming more and more popular with consumers as a typical transaction mode, but the problem of return logistics is increasingly exposed. The imperfect return mechanism also restricts the development of e-commerce. Many B2C platforms have improved their returns. Service ability is an important way to increase consumer satisfaction and enhance the core competitiveness of enterprises, and return activities have also become a more concerned area for both buyers and sellers.This article uses return logistics as the starting point, and designs questions about the reasons for return, the return process, and the factors to consider when choosing a return. And propose a solution. For consumers, it is beneficial to choose the appropriate return delivery according to their own needs; for the B2C platform, it provides a reliable basis for improving the return service, which is beneficial to reduce the return rate and improve the reputation of the merchant;...
