摘 要随着我国乡村旅游市场不断发展和完善，乡村旅游市场迎来发展中的春天。通过乡村旅游，能够对乡村自然风光和人文环境进行浏览，感受不一样的旅游风光和旅游魅力。随着我国大学生成为旅游的重要主体之一，大学生参与乡村旅游比重明显增加，但因大学生在乡村旅游市场中有需求不同，当前乡村旅游市场营销以及发展战略还面临一些问题。本文则以长春大学生为例，对乡村旅游发展中面临的问题进行分析，并给出大学生乡村旅游发展的合理化建议，希望对大学生乡村旅游市场发展完善有所帮助。关键词：大学生；乡村旅游；发展对策AbstractWith the continuous development and improvement of rural tourism market in China, rural tourism market ushered in the spring of development. Through rural tourism, we can browse the natural scenery and human environment of the countryside, and feel different tourism scenery and charm. With college students becoming one of the important subjects of tourism in China, the proportion of college students participating in rural tourism has increased significantly. However, due to the different needs of college students in rural tourism market, there are still some problems in rural tourism marketing and development strategy. Taking Changchun university students as an example, this paper analyses the problems faced in the development of rural tourism, and gives reasonable suggestions for the development of rural tourism for college students, hoping to help improve the development of rural tourism market for college students.Key words: College students; rural tourism; development strategies目 录前 言........................................................................................................1第 1 章 绪论............................................................................................21.1 研究背景.....................................................................................................21.2 乡村旅游的含义......
