孔府家中国市场战略启动会

• All team members should preview case proposal and the pack before meeting• Participation and contribution to meeting discussion are valuable• It is team leader’s responsibility to fill blank spaces of slides• Kickoff meeting material is formed based on my assumptions and experience, open to any challenge and modification• Any pre-kickoff case team meeting participants should have a hard copy of this pack when attending• Due to time pressure, this pack is in English, please feel free to ask if any question. Sorry for any inconvinence• It must be in Chinese for client meetingChina Marketing StrategyPre- Kickoff Case Team Meeting: Notice 1CBJHu801 • Introduction of team member 1:00-:10PM–Name, Background, Experience–Joining time• Discussion of Team Members’ Responsibility 1:10-:15PM• Overview of Kick-Off Meeting Materials 1:15-:30PM• Discussion 1:30-:40PM–any questions about the materials–any to add to the materials–volunteer to interpret the material to ChineseChina Marketing StrategyAgenda: Pre-Kickoff Case Team Meeting 2CBJHu801• Hu ShaominNameResponsibility of Team MemberResponsibility• Communication with client senior manager• Overall case work-planning• Quality control• Monitor case progress• Involve case when necessary• Assist team member in overcoming hurdles• Review and feedback of performance to team member• Resource allocationChina Marketing Strategy• Sheng Yixiang• Organizing case process• Update case progress to Hu Shaomin• Coaching team member• Real time workplanning• Design interview questionnaire• Prepare blink Slides• Interview client and write interview notes• Prepare presentation• Team member + Wangle• Review and understand case proposal• task/activity workplanning(wanglei)• update...