教育培训机构商业计划书目录目录...........................................................................................................................................................................1第一章项目概述.......................................................................................................................................................3一、行业背景....................................................................................................................................................3二、发起背景....................................................................................................................................................3三、项目宗旨....................................................................................................................................................3第二章项目计划.......................................................................................................................................................4一、项目简介....................................................................................................................................................4二、目标计划....................................................................................................................................................5三、盈利模式....................................................................................................................................................8第三章项目公司执行计划.......................................................................................................................................9一、项目公司主营业务内容............................................................................................................................9二、组织结构....................................................................................................................................................9三、团队安排..................................................................................................................................................10四、管理规划..................................................................................................................................................10第四章市场营销计划.............................................................................................................................................12一、营销策略..................................................................................................................................................12二、营销管理..................................................................................................................................................13第五章投资环境分析.............................................................................................................................................15一、教育培训行业环境..................................................................................................................................15二、政策环境..................................................................................................................................................15第六章行业及市场分析.......................................................................
