Unit 11 The MediaPeriod Three Lesson 3 The Advertising GameⅠ.重点单词1．classic adj. 传统的；经典的2．concept n. 概念；观念3．approach n. 方法，方式4．humour n. 幽默5．contemporary adj. 当代的6．citizen n. 公民；市民7．budget n. 预算8．niece n. 侄女，外甥女9．nephew n. 侄子，外甥10．contribution n. 贡献，捐助→contribute v. 捐助，贡献11．advise vt. 为……做广告，登广告→advertiser n. 广告人→advertisement n. 广告→advertising n. 广告活动；广告业12．suitable adj. 合适的→suit v. 合适，适合13．visual adj. 视觉的；视力的→visually adv. 外表上；视觉地Ⅱ.核心短语1．consist_of 由……组成2．stand_out 突出，显眼3．be_used_to_(doing)_sth. 习惯于(做)某事(表示状态)4．combine...with 把……跟……结合起来5．be_linked_to/with 与……有关联6．aim to do sth. 旨在 / 目的在于做某事 7．make contributions to 对 …… 做出贡献 8．participate in 参加 ， 参与 9．over the last decade 在过去的十年中10．apologise to sb. for sth. 因……而向某人道歉Ⅲ.经典句式1．代词 one 作先行词时定语从句的关系词The classic advertisement is one that gives information about finding certain products.传统的广告是为找到某种产品而提供的信息。2．be likely 句型It is likely to_be just the name of a company, part of which may be a general location.可能只是公司的名字，其中一部分可能是大体上的位置。3．as well as 用作介词，意思是“除……之外还有……”，后面通常接名词或动名词。The top advertisers of today believe that using humour as_well_as new and unusual ideas to surprise people is important in modern advertisements.当今的顶级广告商认为，在现代广告中运用既新颖独特又幽默的创意来给人们带来惊喜是很重要的。4．部分否定However, not_all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和服务的。以后缀－able 结尾的形容词①admirable 令人钦佩的②valuable 宝贵的③acceptable 可接受的④enjoyable 令人愉快的⑤remarkable 非凡的...
