2011 高一英语学案：M4U1 Project（牛津译林版必修 4）课题：M4U1 Project Teaching aims 1. Get to know how to cooperate and do the project with classmates.2. Practise the four skills, and especially the writing and speaking skills in the course of doing the project. 3. Try to apply the skills learnt in this section to finish the handout.Difficult points：learn how to develop an ad campaign Task one 翻译下面的单词或者短语reach appeal to have sth. in mind put together figure out care aboutemploy be concerned withdetermine personallyin advance get …acrossreact develop an ad campaignTask two: answer questions in the first PartA 1. What is an ad campaign?2. What media can you use in an ad campaign?3. What is important when you are planning an ad campaign?Have stuedents read the second paragraph Part B and answer the following questions 1 What is the subject of this ad campaign? 2 Why do they build this ad campaign? 3 Who is the target audience for this ad campaign? 4 What is the ad campaign aim to do ?Task three :read the first paragraph and find out main idea of each oneParagraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5Task four: fill in the blanks To build an ad c_________用心 爱心 专心1Step One*have a clear g____ and t_____ audience in mind;do a little r_______ and you can c_____ right m______ for the right people.Step Twogather i_________ from your research;*It is important to always try to a_____ to the wayThe audience will r_____.Step Threeuse different m____ to get your message a_____*decide what a________ you want to use to r_____ your audience课文及知识点的讲解1. 1.1Unlike a single advertisement, an ad campaign is a _______ programme of advertisements ___various kinds of ads to reach a ce...
