2011高中英语 M4U1 WORDPOWER学案 牛津译林版必修4

2011 高一英语学案：M4U1 WORDPOWER（牛津译林版必修 4）单 元：M4U1板 块：Word powerTeaching aims: 1. Get to learn that some words are divided by adding suffixes and prefixes to the root words. 2. Learn more words and expressions related to sales and marketing. 3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes and prefixes.STEP 1 英语构词法-------形容词后缀后缀是派生法中的一种，它不改变词根的基本意义，而是改变了词性。本单元主要讲的是形容词后缀。形容词后缀一般分为两在类：一类是加到名词上，另一类是加到动词上一、加到名词上Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicnation nationaldanger dangeroushelp helpful二、加到动词上Verb +ed +ing +able +iveamaze amazedexcite excitingenjoy enjoyableattract attractiveSTEP 2 学习营销词汇words-matching1、market research _________ a 销售目标2、sales/marketing department ________ b 市场份额3、consumers _________ c 销售/营销部门4、market share_________ d 市场调查5、sales targets _________ e 销售量6、sales figures_________ f 消费者用心 爱心 专心1STEP 3 运用形容词后缀构词法，完成下面短文填空。____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).STEP 4 完成 P7 相关练习 A 与 B用心 爱心 专心2