心晴创业计划书目录1. 创业执行概要--------------------------------------------------------------------------------41.1.背景介绍--------------------------------------------------------------------------41.2.本计划目的-----------------------------------------------------------------------41.3.可能成功因素--------------------------------------------------------------------52. 公司战略--------------------------------------------------------------------------------------52.1.公司背景--------------------------------------------------------------------------52.2.公司的理念-----------------------------------------------------------------------52.3.公司的经营模式-----------------------------------------------------------------52.4.公司战略--------------------------------------------------------------------------63. 市场分析-------------------------------------------------------------------------------------73.1.市场主要竞争者-----------------------------------------------------------------73.2.客户期望--------------------------------------------------------------------------83.3.市场预测--------------------------------------------------------------------------93.4.竞争优势-------------------------------------------------------------------------103.5.竞争劣势-------------------------------------------------------------------------134. 服务介绍------------------------------------------------------------------------------------134.1.不经营早餐----------------------------------------------------------------------134.2.核心产品简介-------------------------------------------------------------------144.3.网上定制和网上订座----------------------------------------------------------144.4.支付和解决方案----------------------------------------------------------------145. 营销策略------------------------------------------------------------------------------------155.1.产品组合和定价----------------------------------------------------------------155.2.差异--------------------------...
