目 录中文摘要 ………………………………………………………………………………… 1英文摘要………………………………………………………………………………………………21引 言..............................................................32ONLY 品牌概述.......................................................42.1 ONLY 品牌简介...................................................42.1.1 发展历史..................................................42.1.2 公司简介..................................................42.2 ONLY 的营销战略分析.............................................42.2.1 ONLY 的市场细分............................................42.2.2 ONLY 的目标市场............................................52.2.3 ONLY 的差异化..............................................52.2.4 ONLY 的市场定位............................................53ONLY 的品牌营销策略分析.............................................63.1 品牌个性........................................................63.1.1 品牌理念..................................................63.1.2 产品创新..................................................63.1.3 产品价格..................................................63.1.4 品牌风格及适用对象........................................63.2 品牌传播........................................................73.2.1 广告传播..................................................73.2.2 口碑传播..................................................73.2.3 整合营销传播..............................................83.3 品牌销售........................................................83.3.1 人员推销..................................................83.3.2 销售推广..................................................83.3.3 完善的售后服务............................................83.4 品牌管理........................................................93.4.1 品牌维护..................................................93.4.2 产品质量..................................................94ONLY...
