金融产品营销策划方案策 划 书Planning books中国·上海金融产品营销策划方案©论文资源网 www.Lwenzy.com目 录概要提示 ·························································（03）先进思想 ························································（03）一、策划目的 ·····················································（03）二、营销环境分析 ·················································（03）（一）、宏观环境分析 ·············································（03） （二）、基金产品SWOT分析 ········································（04） 1、优势 ·····················································（04） 2、劣势 ·····················································（06） 3、威胁 ·····················································（07） 4、机会 ·····················································（07） （四）、企业形象分析 ·············································（09）三、市场面临的问题分析 ············································（10）四、市场机会分析 ·················································（11）五、营销策划达到的目标 ···········································（11）六、营销策略·····················································（11） （一）、产品策略 ···················...
