成都旅游定位和进展对策The Orientation and Countermeasures for the Tourism Development of Chengdu Bai JieUnder the Supervision of Wei XingcaiSchool of Foreign Languages and LiteraturesPanzhihua UniversityMay 2025ContentsAbstract……………………………………………………………………………………ⅠKey words……………………………………………………………………………………I摘要……………………………………………………………………………………………Ⅱ关键词…………………………………………………………………………………………ⅡIntroduction………………………………………………………………………………1I. Overall Orientation Problem about the Traveling Image......................2 A. The Basic Principle of the City Traveling Orientation…………………………2B. The Travel Orientation of Chengdu………………………………………………3a. Making Chengdu a Worldwide-known Historical and Cultural Traveling City……………………………………………………………………………………3b. The Reasons…………………………………………………………………………3a). Chengdu Having a Long History……………………………………………3b). Chengdu Having an Enriching Culture……………………………………5c). The Interests of the Tourists…………………………………………………7II. The Characteristics of Cultural Travel Resources…………………………………7A. The Historical and Cultural Resources Have Obvious Historical Phase……7 B. The Historical and Cultural Resources are Abundant…………………………8C. The Historical and Cultural Resources Have High Celebrity…………………8III. The Existing Problems and Countermeasures………………………………………9A. The First Problem and Its Countermeasure………………………………………9 a. There are So Many Scenic Spots, but They Spread widely and Do not as a Whole………………………………………………………………………………9b. The Countermeasure…………...
