AbstractAnime-comic industry refers to the industry with "creative" as the core, presents as the animation, comics as the forms, it contains the development, production , publishing, broadcasting, performance and sales of the direct products of animation and comics which include comic and illustration books, newspapers and magazines, films, telivision, audio and video products, stage plays and new varieties of cartoon based on the means of modern information communication technologies and so on, and as well as the production and management of anime-comic associated clothing, toys, video games and other derivative products. As the most potential sunrise industry in the new century, the anime-comic industry is rising powerfully and promptly, and it is even expected to become the leading role in national economic development.Scientists believe that the anime-comic industry is the core of the knowledge economy industries on the 21st century ,it plays a determinant role in today's economic development. But nowadays China's anime-comic industry is still in the early stage of development, in the development process of the anime-comic industry there is still all kinds of faults.This paper describes in detail the problems in the development of China's anime-comic industry. By drawing on developing experience of anime-comic industry in several developed countries, and giving a summary of the deficiencies and shortcomings in our development process, this paper proposes several measures on developing Chinese anime-comic industry.Key Words：Animation，Marketing Strategy，Countermeasures引 言随着全球信息基础设施不断完善，人们对娱乐方面的需求越来越多。从 20 世纪中后期开始，全球各主要发达国家开始由生产型主导社会向消费娱乐型主导社会过渡，包括动漫游戏在内...
