陕西交通职业技术学院 毕业设计（论文）题 目：北京现代的销售群体特征及其销售策略分析系 部： 汽车工程系 专 业： 汽车技术服务与营销 学 号: 班 级： 汽贸 1330 班 姓 名： 指导老师： 2025 年 05 月 20 日题 目摘 要：随着中国经济的快速增长，中国的汽车市场和汽车工业都得到了快速进展，中国成为各汽车公司争夺的主要战场,北京现代也在调整思路，以占领更大的市场，经过 10 年的进展，北京现代已经从一个默默无闻的小企业进展到国内汽车销售单的前十名，依旧与其他汽车销售龙头产生一定的差距。本文主要从北京现代在中国的进展现实出发，分析北京现代在中国的进展趋势和市场竞争力，分析北京现代公司面临的机会与威胁，分析北京现代的营销策略.探讨北京现代在中国进展的问题。关键词： 市场营销 品质经营 消费者 Abstract: With the rapid growth of China's economy, China's auto market and the automobile industry has been the rapid development, China has become the main battlefield for the automobile company, Beijing modern also to adjust their thinking, to occupy a greater market, after 10 years of development, Beijing Hyundai has from an unknown small enterprise development to the domestic auto sales single of the top ten, still with the other leading car sales produced a certain gap. This article mainly from the Beijing modern in the reality of China's development of, analysis of Beijing modern in China's development trend and market competitiveness. Analysis Beijing modern companies face the opportunities and threats, analysis of Beijing modern marketing strategy. To explore modern Beijing in the development of ChinaKey words: Marketing, quality management, consumer目 录目录1 韩国现代汽车的诞生..................................................31.1.................................................31.1.1 北京现代公司经营现状......................................................31.1.2 北京现代的进展阶段..........................................................
