摘 要通过对哈普瑞国际商学院营销策略的问题分析和对策讨论,我们体会到现在MBA 教育培训机构所面临的问题以及竞争的激烈,要想在这种激烈竞争的环境中能长久的立于不败之地,那么就要明确自身的优势劣势,看清自身存在的问题,找准解决的方案,才是取胜的关键所在。本文对哈普瑞国际商学院营销策略问题进行了讨论分析以及对策探讨。从MBA教育的市场前景、营销特点、公司概况等多方面出发,通过实际调查走访以及深化公司内部了解,并对调查结果进行整理,结合运用所学营销策略理论,从产品、价格、渠道、促销等方面对哈普瑞公司的营销现状、存在问题进行分析,并提出相应对策。以哈普瑞目前的实力以及在沈阳教育培训行业中的地位来看,只要坚持发扬自己的优势,摒弃原有的劣势,一定会拥有更宽阔的前景,成为沈阳甚至全国MBA 培训行业中的佼佼者!关键词: MBA 教育;营销环境;教育营销AbstractBy Helpri International Commercial College’s marketing strategy analysis and countermeasures, we realize that MBA education and training institutions were facing the intense competition in now. To win the victory in such a highly competitive environment for a long time, then clear its own advantages and disadvantages, find their own problem and the solutions, which is the key to victory.In this paper, a study analysis and countermeasures has been taken to researched the marketing strategy problem of Helpri International Commercial College. From the market prospects, marketing characteristics, influencing factors, company profiles and other aspects of MBA education, through actual visits and in-depth investigations within the company, and connect with the theory of marketing strategy ,from product ,price, place, promotion and any other aspects, I have analyzed the findings of the investigation and use marketing theory to summarize the marketing status, problems and propose countermeasure of Helpri.To the current strength of Helpri and its position in education and training sector...