中文摘要随着计算机网络技术的飞速进展，网络日益渗透进人们的生活，社会开始踏入网络新时代。电子商务的飞速进展,使得网上购物逐渐成为一种新的购物方式。与传统的购物方式相比较，网上购物具有的优越性使它越来越受到宽阔网民特别是年轻网民的欢迎。与此同时，网上创业逐渐成为时尚。它具有成本低廉和营销方便的经营优势，是利用各种资源，寻求机会，努力创新，不断制造价值的过程。本文首先通过对国内原创潮流品牌服饰进行行业，市场，竞争对手等多个方面进行分析和讨论，提出可行性。然后通过对网站模块和营销策略的分析，制定执行方针，最后提出财务预测和计划，为进行网上创业提供理论基础。 关键字：电子商务，网上营销，原创服饰品牌AbstractWith the rapid development of the computer network technology, network access to people’s life. Society start to enter into the new era of network. With the rapid development of the e-commerce, internet shopping has become a new way to shop. Comparing to the traditional way of shopping, the convenience of internet shopping made it to be more and more popular by netizens. And then, online business has gradually become fashionable. It has advantages of low-cost and convenient marketing operation. And it is the process what to use various resources, to explore opportunities, to strive to innovate and to creat value. First of all, we make the analysis and research through the local brands, including industries, markets, and competitors, and then advance the feasibility. And through the web site and marketing strategy analysis, we make the implementation guidelines. Finally we put forward financial projections and plans for the conduct of online business and provide a theoretical foundation. Key Words：e-commerce, online marketing, local clothing brand引言随着网络的普及以及网络应用的深化，网上购物成为了一种新型的购物方式。与传统的购物方式相比，它具有自身的特点。越来越多人开始接触网上购物，选择网上购物作为日常购物的...
