目 录一、总论......................................31.项目实施背景..............................32.项目概况..................................43.开发商概况................................54.编制依据与讨论范围........................5二、项目建设必要性分析........................61.该项目有利于进一步丰富居民的文化娱乐生活..62.有利于带大连**区经济的进展................73.有利于金钱柜进一步在大连乃至全国的进展壮大7三、项目市场分析..............................81.城市概况与国民经济进展现状及走势分析......82.大连量贩式 KTV 行业分析...................103.市场竞争者分析...........................124.项目选址、市场定位及项目优势分析.........145.营销策略分析.............................15四、建设条件分析和工程进度安排...............161.建设条件分析.............................162.工程进度安排.............................17五、项目 KTV 功能分析与人事架构................171.项目总体功能.............................172.项目功能分配.............................173.人事架构.................................19六、消防、环保和卫生.........................191.消防.....................................192.环境保护.................................203.劳动卫生.................................21七、投资估算与资金筹措.......................211.投资估算.................................212.资金筹措.................................22八、财务效益与费用估算.......................221.计算期估算...............................222.营业收入估算.............................223.总成本费用估算...........................234.营业税金及附加估算.......................245.利润及利润分配估算.......................24九、财务分析.................................251.静态盈利能力分析.........................252.动态盈利能力分析.........................253.债务偿债能力分析.........................25十、不确定性分析.............................261.盈亏平衡分析.............................262.敏感性分析...............................26十一、风险分析...............................271．政策风险...................
