目 录第一章 总 论.......................................................................................11.1 项目名称..................................................................................11.2 项目建设地点..........................................................................11.3 项目承办单位..........................................................................11.4 项目可行性讨论报告编制单位..............................................21.5 可行性讨论报告编制依据......................................................21.6 可行性讨论报告的编制范围..................................................21.7 可行性讨论成果概要..............................................................3第二章 项目提出的背景及建设必要性............................................62.1 项目建设背景..........................................................................62.2 项目建设的必要性................................................................16第三章 市场分析..............................................................................213.1 我国旅游市场现状分析........................................................213.2 山东省及区域旅游市场分析................................................223.3 市场需求分析及项目竞争优势............................................253.4 项目客源市场细分及目标定位............................................29第四章 项目建设地点与建设条件..................................................324.1 项目建设地点........................................................................324.2 建设条件................................................................................33第五章 建设内容与建设规模..........................................................425.1 建设内容................................................................................425.2 建设规模................................................................................43第六章 旅游景区规划设计方案............................................
